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WSJ Editorial Page

Marketing Channels
News Publishers
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The WSJ Editorial Page's ten nearest neighbors span journalists, authors, a government official, a professional, and two CNBC TV shows — with no single entity pulling far ahead of the rest. Similarity scores run from 0.94 down to 0.93 across the top 10, a narrow band that defines the flat shape here.

Journalists dominate the mix. Six of the ten neighbors carry the Journalists subcategory: Maureen Dowd (0.94), Bari Weiss (0.94), John Heilemann (0.94), David Brooks (0.93), Philip Rucker (0.93), and John Harwood (0.93). The remaining four are Thomas L. Friedman (0.94, Authors), Anthony Scaramucci (0.94, Government Officials), Frank Luntz (0.93, Professionals), and Squawk Box (0.93, TV Shows). No other News Publishers appear in the top 10 — the WSJ Editorial Page's own subcategory is absent from its nearest neighbors entirely.

The cross-kind character of this cluster is notable: the audience shape aligns most tightly with individual journalists and commentators rather than with other institutional publishers. The two CNBC programs at the lower end of the band introduce a financial-media thread, but the dominant pull is toward named political and media voices across the ideological spectrum.

This pattern suggests the WSJ Editorial Page's audience is defined less by publication loyalty than by a consistent appetite for individual political commentary and analysis.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "wsjopinion", "title": "WSJ Editorial Page", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "wsjopinion", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "tomfriedman", "title": "Thomas L. Friedman", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9432, "drivers": [ "A02", "J02", "A01", "G01", "J01" ] }, { "handle": "maureendowd", "title": "Maureen Dowd", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9413, "drivers": [ "A02", "J02", "A01", "G01", "J01" ] }, { "handle": "scaramucci", "title": "Anthony Scaramucci", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.9373, "drivers": [ "A02", "J02", "A01", "G01", "J01" ] }, { "handle": "bariweiss", "title": "Bari Weiss", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9369, "drivers": [ "A02", "J02", "A01", "G01", "J01" ] }, { "handle": "jheil", "title": "John Heilemann", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9355, "drivers": [ "J02", "A02", "A01", "G01", "J01" ] }, { "handle": "frankluntz", "title": "Frank Luntz", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9332, "drivers": [ "A02", "J02", "A01", "G01", "J01" ] }, { "handle": "nytdavidbrooks", "title": "David Brooks", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9296, "drivers": [ "A02", "J02", "A01", "J01", "G01" ] }, { "handle": "philiprucker", "title": "Philip Rucker", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9294, "drivers": [ "A02", "J02", "A01", "G01", "J01" ] }, { "handle": "johnjharwood", "title": "John Harwood", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9274, "drivers": [ "A02", "J02", "A01", "G01", "J01" ] }, { "handle": "squawkcnbc", "title": "Squawk Box", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9264, "drivers": [ "J02", "A01", "A02", "J01", "G01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: