WSJ Tech Audience Graph • Social Signal

The top 10 neighbors for WSJ Tech span tech-focused websites, magazines, B2B brands, and individual professionals — with no single standout pulling far ahead of the rest. Similarity scores run from 0.99 (VentureBeat) down to 0.98 (McKinsey & Company), a band of less than two percentage points across all ten positions.

The cluster divides roughly into two subcategory groups. On the publishing side: VentureBeat (0.99, Magazine), Techmeme (0.98, Website), Recode (0.98, Website), and Business Insider Tech (0.98, News Publisher) — all tech-media properties. On the individual side: Chris Anderson (0.98, Professional), Comscore (0.98, B2B), Marissa Mayer (0.98, Professional), David Pogue (0.98, Journalist), Kara Swisher (0.98, Journalist), and McKinsey & Company (0.98, B2B). WSJ Tech is itself a News Publisher, and only one neighbor — Business Insider Tech — shares that subcategory; the majority are websites, magazines, B2B firms, and individual professionals. The presence of B2B consultancies like McKinsey alongside tech journalists and media properties signals that this audience is shaped as much by professional and enterprise orientation as by media consumption habits.

The flat shape here reflects an audience with broad, even overlap across the tech-media and professional-services ecosystem rather than a concentrated affinity with any single entity type.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/wsjtech

{ "handle": "wsjtech", "title": "WSJ Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "wsjtech", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "venturebeat", "title": "VentureBeat", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.989, "drivers": [ "G01", "A02", "G03", "A01", "A06" ] }, { "handle": "techmeme", "title": "Techmeme", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9844, "drivers": [ "A02", "G01", "G03", "A06", "A01" ] }, { "handle": "recode", "title": "Recode", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9841, "drivers": [ "A02", "G01", "G03", "A01", "A06" ] }, { "handle": "sai", "title": "Business Insider Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.984, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "tedchris", "title": "Chris Anderson", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9828, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "comscore", "title": "Comscore", "category": "Brands", "subcategory": "B2B", "similarity": 0.9821, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "marissamayer", "title": "Marissa Mayer", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9813, "drivers": [ "A02", "G01", "G03", "A06", "A01" ] }, { "handle": "pogue", "title": "David Pogue", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9811, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "karaswisher", "title": "Kara Swisher", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9798, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "mckinsey", "title": "McKinsey & Company", "category": "Brands", "subcategory": "B2B", "similarity": 0.9795, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/wsjtech

WSJ Tech

Nearest neighbors by audience shape

Raw data