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WSOP

Brands
Entertainment
Playground →Docs

PokerNews sits at the top of WSOP's neighbor set at 0.75 — but only by a hair, and the two-peak shape of this data tells a more interesting story than that single number suggests.

The top 10 splits into two distinct audience neighborhoods. The first clusters around poker and gaming content: PokerNews (0.75) is the only poker-specific property in the set, flanked by Yahoo Fantasy Sports (0.70) and Fantasy Football Today (0.69), which together with Fantasy Sports Radio (0.69) form a clear fantasy-sports-and-wagering orbit. The second neighborhood is built around male-skewing entertainment personalities: Kevin Millar (0.74, athlete) and Adam Carolla (0.73, comedian) sit nearly as close as PokerNews itself, and David Price (0.69, athlete) reinforces that pull. The NHL (0.68, sports league) and MLB Trade Rumors (0.67, website) round out the top 10, adding a sports-media layer that bridges both clusters.

Notably, WSOP's own subcategory — Entertainment — has no direct match among the top 10 neighbors; every neighbor is a website, athlete, comedian, sports brand, or sports league. The audience shape here is defined less by entertainment consumption broadly and more by the specific overlap of sports fandom, fantasy gaming, and the kind of personality-driven media those audiences follow.

The two-peak structure suggests WSOP's audience is genuinely bifurcated: one foot in dedicated poker and fantasy-sports content, the other in the broader world of sports talk and male-skewing comedy.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "wsop", "title": "WSOP", "category": "Brands", "subcategory": "Entertainment", "resolved": "wsop", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "pokernews", "title": "PokerNews", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7465, "drivers": [ "J05", "P02", "N04", "Q05", "P04" ] }, { "handle": "kmillar15", "title": "Kevin Millar", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7427, "drivers": [ "P02", "E02", "O04", "Q02", "L01" ] }, { "handle": "adamcarolla", "title": "Adam Carolla", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.7321, "drivers": [ "P02", "E02", "O04", "Q02", "H04" ] }, { "handle": "yahoofantasy", "title": "Yahoo Fantasy Sports", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.704, "drivers": [ "P04", "O04", "N01", "Q01", "P02" ] }, { "handle": "papa-murphy-s", "title": "Papa Murphy's", "category": "Restaurants & Eateries", "subcategory": "QSR", "similarity": 0.6988, "drivers": [ "J05", "E02", "C05", "P02", "L01" ] }, { "handle": "fftoday", "title": "Fantasy Football Today", "category": "Brands", "subcategory": "Sports", "similarity": 0.6944, "drivers": [ "P02", "E06", "Q01", "P03", "I01" ] }, { "handle": "siriusxmfantasy", "title": "Fantasy Sports Radio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.6938, "drivers": [ "P02", "P04", "H04", "Q01", "O04" ] }, { "handle": "davidprice24", "title": "David Price", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.686, "drivers": [ "P02", "E02", "K03", "E06", "K02" ] }, { "handle": "nhl", "title": "NHL", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.6785, "drivers": [ "P02", "P04", "E02", "C05", "P01" ] }, { "handle": "mlbtraderumors", "title": "MLB Trade Rumors", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.6747, "drivers": [ "P02", "E02", "O04", "P04", "Q05" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: