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Weather Underground

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Weather Underground's top 10 neighbors split between weather-adjacent entities and a dense cluster of conservative political media — and the political side outnumbers the weather side more than two to one. The shape is flat: scores run from 0.83 to 0.87 with no single dominant neighbor, and no other website appears in the top 10.

The weather-related neighbors are Jim Cantore (0.86, TV Personalities), National Weather Service (0.85, Government), and The Weather Channel (0.83, TV Channels) — the expected thematic cluster. But seven of the ten neighbors are drawn from conservative political and media figures: RedState (0.87, Blogs) sits at the top of the list, followed by journalists Bret Baier (0.86) and Martha MacCallum (0.85), TV personalities Dana Perino (0.85) and Kellyanne Conway (0.85, Government Officials), politician Lindsey Graham (0.84), and technology brand DuckDuckGo (0.83). The political-media contingent is not a loose fringe — its scores sit at the same level as the weather entities, indicating the audience composition overlap is equally strong across both clusters.

The flat shape across a politically skewed neighbor set suggests Weather Underground's audience carries a consistent demographic signature that aligns it as strongly with conservative news and commentary as with meteorological sources.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "wunderground", "title": "Weather Underground", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "wunderground", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "redstate", "title": "RedState", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.8658, "drivers": [ "N03", "J05", "K02", "J02", "Q01" ] }, { "handle": "jimcantore", "title": "Jim Cantore", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8568, "drivers": [ "J05", "N03", "P03", "K02", "E06" ] }, { "handle": "bretbaier", "title": "Bret Baier", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8566, "drivers": [ "N03", "J05", "K02", "J02", "P03" ] }, { "handle": "marthamaccallum", "title": "Martha MacCallum", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.852, "drivers": [ "K02", "N03", "J05", "J02", "P03" ] }, { "handle": "nws", "title": "National Weather Service", "category": "Organizations", "subcategory": "Government", "similarity": 0.8497, "drivers": [ "J05", "K02", "P03", "E06", "E03" ] }, { "handle": "danaperino", "title": "Dana Perino", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8485, "drivers": [ "K02", "J05", "N03", "J02", "P03" ] }, { "handle": "kellyannepolls", "title": "Kellyanne Conway", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.848, "drivers": [ "J05", "K02", "P03", "J02", "N03" ] }, { "handle": "lindseygrahamsc", "title": "Lindsey Graham", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8448, "drivers": [ "J05", "K02", "N03", "J02", "P03" ] }, { "handle": "duckduckgo", "title": "DuckDuckGo", "category": "Brands", "subcategory": "Technology", "similarity": 0.8318, "drivers": [ "N03", "J05", "K02", "P03", "P04" ] }, { "handle": "weatherchannel", "title": "The Weather Channel", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8317, "drivers": [ "J05", "P03", "N03", "K02", "E03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: