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Two neighbors pull clearly ahead of the rest: Greenpeace at 0.92 and National Geographic at 0.90, forming a two-peak structure that defines WWF's audience shape — one peak anchored in environmental advocacy, the other in science and nature media.
The shape is "two-peak," and the gap between those two leaders and the rest of the top 10 is meaningful. After Greenpeace and National Geographic, scores drop to EcoWatch at 0.86 and Jane Fonda at 0.86, then compress into a tighter band through Discover Magazine (0.85), Rolling Stone (0.85), Sarah Silverman (0.84), Sierra Club (0.84), Bette Midler (0.84), and Eddie Izzard (0.84). Tallying subcategories across the top 10: three are environmental organizations (Greenpeace, Sierra Club, and WWF's own kind), two are magazines, one is a website, and four are celebrities — two actors and two comedians. The celebrity presence is the cross-kind finding worth noting: WWF's audience shape overlaps substantially with actors and comedians who carry progressive public profiles, not just with peer environmental organizations or science publishers.
The two-peak structure suggests an audience that bridges organized environmentalism and science-curious media consumption, with a secondary pull toward culturally engaged celebrity followers — a combination that distinguishes WWF's shape from a purely cause-driven organization.
