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Wyndham's top 10 neighbors span six different categories — mid-range hotels, retail, services, casual dining, a sports media website, and a politician — with no single cluster pulling ahead of the rest.
The shape is flat: scores run from 0.67 (The Athletic Soccer) down to 0.65 (Hyatt Place) and 0.64 (Salons by JC), a band of roughly 0.03 across all ten neighbors. The most notable structural fact is that Wyndham is classified as a Luxury Hotel, yet its three hotel neighbors — Homewood Suites by Hilton (0.66), Hyatt Place (0.65), and Hilton Garden Inn (0.65) — are all Mid-range Hotels. No other Luxury Hotel appears in the top 10. The remaining seven neighbors are drawn from retail (LUSH at 0.67, Office Depot at 0.66), personal services (Salons by JC at 0.65), casual dining (Torchy's Tacos at 0.65), a sports media website, a jewelry brand (Kendra Scott at 0.65), and a politician (Beto O'Rourke at 0.65). That cross-category spread — beauty retail, office supplies, hair salons, tacos — suggests the audience shape Wyndham shares with its neighbors is driven by something structural rather than category affinity.
The flat distribution and cross-kind composition together indicate an audience without a strong gravitational center, one that overlaps broadly with mid-market consumer brands rather than concentrating around any single sector.
