Playground →
The top 10 neighbors for Xbox Game Pass span game developers, entertainment platforms, a social media platform, a video game franchise, and a gaming peripheral brand — a dense cluster of gaming-ecosystem entities with no single dominant pull.
The shape is flat: the scores run from Xbox at 0.92 down to Assassin's Creed at 0.89, a range of just three points across ten neighbors. Bethesda (0.91) and Epic Games Store (0.91) sit just behind Xbox, followed by Ubisoft (0.90) and Twitch (0.90). The subcategory breakdown tells the story clearly: six of the ten neighbors are Game Developers, two are Entertainment Platforms (Ask PlayStation at 0.89, and Xbox itself), one is Social Media (Twitch), and one is a Video Game Franchise (Halo at 0.89). Xbox Game Pass shares its own subcategory — Entertainment Platforms — with two neighbors, but the dominant kind in the set is Game Developers, not platforms.
The one cross-kind outlier worth noting is ASTRO Gaming (0.89, Technology subcategory), a gaming peripheral brand whose audience shape nonetheless fits tightly inside this cluster. No athletes, musicians, or celebrities appear in the top 10 — those subcategories emerge further out in the broader neighbor set.
The flat shape and tight score band indicate an audience defined almost entirely by the gaming ecosystem itself, with no single neighbor pulling the shape in an unexpected direction.
