Yahoo Audience Graph • Social Signal

Yahoo's top 10 nearest neighbors span Tools and Resources, Music labels, Finance brands, Technology brands, a TV show, and a News Publisher — with no single subcategory dominating the set.

The shape is broad, and the scores reflect it: Twitter Support leads at 0.88, followed by Twitter Safety at 0.83 — both classified as Tools and Resources, not social media platforms or news outlets. SoundCloud (0.81) and Capital One (0.81) sit nearly tied, representing Music and Finance respectively. Twitter Live (0.81, also Tools and Resources), Island Records (0.81, Websites), and Google Maps (0.81, Technology) round out a cluster where no subcategory appears more than three times. Access Hollywood (0.80, TV Shows), a second Capital One handle (0.80, Finance), and Warner Records (0.80, Music) complete the ten. Yahoo's own subcategory — News Publishers — has one representative in the top 10: The Insider does not appear until further down the broader neighbor set, and Yahoo News itself sits outside the top 10 entirely. Within the top 10, no other News Publisher appears alongside Yahoo.

The cross-kind breadth here — utilities, music infrastructure, financial services, and entertainment — points to an audience whose shape is defined less by news consumption than by general platform-scale digital behavior.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/yahoo

{ "handle": "yahoo", "title": "Yahoo", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "yahoo", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "twittersupport", "title": "Twitter Support", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.8836, "drivers": [ "Q08", "Q05", "Q02", "Q04", "O04" ] }, { "handle": "twittersafety", "title": "Twitter Safety", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.8343, "drivers": [ "Q05", "Q08", "O04", "Q02", "Q04" ] }, { "handle": "soundcloud", "title": "SoundCloud", "category": "Brands", "subcategory": "Music", "similarity": 0.8144, "drivers": [ "Q04", "Q02", "Q08", "O04", "E02" ] }, { "handle": "capitalone", "title": "Capital One", "category": "Brands", "subcategory": "Finance", "similarity": 0.8136, "drivers": [ "Q02", "Q08", "Q04", "A06", "E02" ] }, { "handle": "twitterlive", "title": "Twitter Live", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.8084, "drivers": [ "Q08", "Q05", "Q04", "O04", "Q02" ] }, { "handle": "islandrecords", "title": "Island Records", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8062, "drivers": [ "Q02", "Q04", "Q08", "O04", "E02" ] }, { "handle": "googlemaps", "title": "Google Maps", "category": "Brands", "subcategory": "Technology", "similarity": 0.8054, "drivers": [ "Q02", "Q08", "Q05", "E06", "A06" ] }, { "handle": "accessonline", "title": "Access Hollywood", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8018, "drivers": [ "Q02", "Q08", "Q05", "Q04", "Q01" ] }, { "handle": "askcapitalone", "title": "Capital One", "category": "Brands", "subcategory": "Finance", "similarity": 0.8001, "drivers": [ "N03", "Q02", "Q08", "O04", "E02" ] }, { "handle": "warnerrecords", "title": "Warner Records", "category": "Brands", "subcategory": "Music", "similarity": 0.797, "drivers": [ "Q02", "Q08", "Q04", "O04", "Q05" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/yahoo

Yahoo

Nearest neighbors by audience shape

Raw data