Playground →
Sports journalists dominate Yahoo Fantasy Sports' nearest audiences — not other fantasy platforms. Across the top 10 neighbors, the subcategory breakdown runs heavily toward Journalists and TV Personalities, with fantasy-specific and sports-adjacent brands filling the remaining slots.
The shape is broad: scores span from 0.86 down to 0.81 with no single neighbor pulling far ahead of the rest. FantasyPros leads at 0.86, followed closely by Matthew Berry (0.86) and Kay Adams (0.86), both classified as Celebrities and Influencers. Goose Island Beer Co. (0.84) is the first non-sports-media entry — a Breweries brand whose audience shape aligns tightly with this set. Fantasy Sports Radio (0.83) and MLB Trade Rumors (0.83) round out the top six. Below them sit four journalists — Jay Glazer (0.83), Ken Rosenthal (0.82), Stephania Bell (0.82), and Peter Schrager (0.81) — all Journalists by subcategory. ESPN Fantasy Sports appears further down at 0.77, meaning the direct fantasy-platform competitor ranks well below the journalist cluster. The presence of Goose Island Beer Co. at position four, ahead of any other fantasy platform, is the clearest signal that this audience's shape extends beyond sports content consumption into lifestyle adjacencies.
The broad shape here reflects an audience defined less by a single content type and more by a consistent demographic profile that sports journalists, fantasy tools, and certain consumer brands all happen to share.
