Playground →
Yahoo News draws audiences that look nearly identical across a wide band of neighbors — the top 10 span a similarity range of only 0.92 to 0.89, with no single entity pulling far ahead of the rest.
CNN leads at 0.92, followed closely by Noah Everett (0.91), a Tech Personality, and John Rampton (0.91), a Professional — both from the Celebrities and Influencers category. That two individual professionals sit this close to a major news publisher is the most structurally notable feature of the top 10. Nightline (0.90) and CNN International (0.90) round out the five closest neighbors. Tallying the subcategories across all 10: News Publishers account for three slots (CNN, CNN International, and CNN Breaking News at 0.89), alongside a TV Show, a Website (Digital Trends at 0.89), two Professionals, one Tech Personality, a TV Channel (ABC News at 0.89), a Restaurant brand (Grubhub at 0.89), and a Magazine (InStyle at 0.89). The mix is genuinely cross-kind: fewer than a third of the top 10 neighbors share Yahoo News's own News Publisher subcategory, while the remainder spans tech personalities, lifestyle media, and consumer brands.
The flat shape here reflects an audience with no strong gravitational pull toward any single content type — it overlaps broadly and evenly with news, professional influencers, and general-interest digital media alike.
