Playground →
Sports journalists and TV personalities dominate Yahoo Sports' nearest audiences — not other sports websites.
The top 10 neighbors span a narrow similarity band (0.79 down to 0.69), which is the structural signature of a broad-shape audience: no single neighbor pulls far ahead of the rest, and the overlap is distributed across many entities rather than concentrated in one. Rachel Nichols leads at 0.79, followed by Adrian Wojnarowski at 0.73 and Louis Riddick at 0.73. Both Nichols and Riddick are TV Personalities; Wojnarowski is a Journalist — and that subcategory split defines the cluster. Of the top 10 neighbors, four are Celebrities and Influencers (two TV Personalities, two Journalists), three are TV Shows (PTI at 0.73, Outside The Lines at 0.72, and implicitly the broader ESPN programming orbit), two are Websites (AP NFL at 0.72, TMZ Sports at 0.72), and one is a News Publisher (NFL Media at 0.70). Yahoo Sports itself is a Website, and only two of the top 10 neighbors share that subcategory — meaning the audience shape is defined far more by sports media personalities and ESPN-adjacent programming than by peer digital properties. The one outlier is CarX Auto Service at 0.69, an Automotive Maintenance and Repair Services brand with no apparent thematic connection, a reminder that audience shape and content category are independent signals.
The overall picture is a sports-media-insider audience — one that follows individual reporters and debate shows as closely as it follows the destination site itself.
