Yahoo Sports NBA Audience Graph • Social Signal

The top 10 neighbors for Yahoo Sports NBA form a mix of NBA beat journalists, national politicians, and general-interest media — a composition that cuts well outside the sports news publisher category Yahoo Sports NBA itself occupies.

The shape is flat: scores run from 0.85 down to 0.81 with no single dominant neighbor. Marc Stein (0.85) and Zach Lowe (0.85) sit at the top, followed closely by Shams Charania (0.84) — three NBA-beat journalists who together form the clearest cluster in the set. But the next tier breaks from sports entirely: Barack Obama (0.83), Michelle Obama (0.82), and Joe Biden (0.81) all rank ahead of or alongside Marc J. Spears (0.82), the fourth journalist in the group. CNN Breaking News (0.83) is the only other News Publisher in the top 10; Nordstrom Rack (0.81) and Entrepreneur (0.81) round out the set as the sole retail and magazine entries respectively.

The overall picture is an audience whose shape is shared by NBA insiders and high-profile political figures in roughly equal measure — suggesting that the people following this property also closely track national political figures and general news, not just sports coverage.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/yahoosportsnba

{ "handle": "yahoosportsnba", "title": "Yahoo Sports NBA", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "yahoosportsnba", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "thesteinline", "title": "Marc Stein", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8515, "drivers": [ "Q02", "N01", "G01", "H02", "A01" ] }, { "handle": "zachlowe_nba", "title": "Zach Lowe", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8492, "drivers": [ "G01", "H02", "A01", "A02", "N01" ] }, { "handle": "shamscharania", "title": "Shams Charania", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8372, "drivers": [ "G01", "N01", "H02", "P02", "M04" ] }, { "handle": "barackobama", "title": "Barack Obama", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8296, "drivers": [ "G01", "N01", "M04", "Q02", "A02" ] }, { "handle": "cnnbrk", "title": "CNN Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8252, "drivers": [ "G01", "A02", "A01", "M01", "N01" ] }, { "handle": "michelleobama", "title": "Michelle Obama", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8217, "drivers": [ "G01", "N01", "Q02", "E02", "A02" ] }, { "handle": "marcjspears", "title": "Marc J. Spears", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.82, "drivers": [ "Q02", "O04", "E02", "K01", "N01" ] }, { "handle": "nordstromrack", "title": "Nordstrom Rack", "category": "Brands", "subcategory": "Department Stores", "similarity": 0.8139, "drivers": [ "G01", "H02", "J01", "M01", "A01" ] }, { "handle": "joebiden", "title": "Joe Biden", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8133, "drivers": [ "G01", "A02", "N01", "A01", "M04" ] }, { "handle": "entrepreneur", "title": "Entrepreneur", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8099, "drivers": [ "G01", "A02", "A01", "H02", "N01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/yahoosportsnba

Yahoo Sports NBA

Nearest neighbors by audience shape

Raw data