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Yard House's nearest audiences span fitness centers, home improvement retailers, soccer leagues, and professional influencers — no single category dominates, and no other restaurant appears in the top 10.
The shape is broad: the top 10 neighbors range from LA Fitness (0.77) and Floor and Decor (0.77) down to Major League Soccer (0.72) and The Home Depot (0.72), with scores compressed into a relatively tight band. The subcategory mix is genuinely eclectic: fitness centers and gyms, home goods and furnishings, home improvement and hardware, TV shows, TV channels, sports leagues, and a professional influencer in Grant Cardone (0.75). The soccer thread is the most coherent cluster — ESPN FC (0.75), Landon Donovan (0.73), Premier League (0.73), beIN SPORTS USA (0.73), and MLS (0.72) all appear in the top 10, suggesting a meaningful soccer-following segment within the audience. But that cluster sits alongside home retail and fitness neighbors at comparable scores, which means soccer fandom alone doesn't define the shape. The absence of any fellow restaurant in the top 10 is notable: Yard House's audience looks more like a fitness-and-home-improvement consumer than a dining-out consumer, at least by the measure of audience composition.
The broad shape here reflects an audience that overlaps widely across lifestyle verticals rather than concentrating around any single interest or category.
