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Yogurtland's top 10 neighbors span six distinct categories — restaurants, fitness, retail, financial, convenience, and grocery — with no single subcategory dominating the set, a textbook broad-shape pattern.
Similarity here measures how closely two entities' audiences resemble each other in composition. See's Candies leads at 0.92, followed closely by The Coffee Bean & Tea Leaf at 0.91 and El Pollo Loco at 0.91 — the three tightest neighbors. The Habit Burger Grill (0.90) and 24 Hour Fitness (0.90) round out the top five. Of those five, only El Pollo Loco shares Yogurtland's own subcategory (QSR); the others are a dessert-and-confectionery brand, a coffee chain, a fast-casual chain, and a gym. That cross-kind spread continues through the rest of the top 10: Jamba (0.89, Juice and Smoothies), In-N-Out Burger (0.89, QSR), Miniso (0.88, Department Stores), Chevron Extra Mile (0.88, Gas Stations), and Citibank (0.87, Banks). Two of the ten are fellow QSRs; the other eight are drawn from five different subcategories across four different categories. The presence of a gym, a gas station, and a bank alongside dessert and coffee brands signals that the audience shape here is defined less by food-and-beverage affinity than by a broader lifestyle and convenience footprint.
The flat spread of scores — from 0.92 down to 0.87 across ten neighbors — reinforces that no single entity or cluster owns this audience; it is genuinely diffuse.
