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YouTube

Brands
Entertainment Platforms
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The top 10 neighbors for YouTube span five distinct subcategories — Telecommunications, Music, TV Personalities, TV Channels, and Musicians and Bands — with no single type dominating and scores compressed into a narrow band from 0.95 down to 0.93.

The shape is flat: Samsung Mobile US leads at 0.96, followed closely by Vevo at 0.94, Paris Hilton at 0.94, FOX at 0.94, and Flo Rida at 0.94. No neighbor pulls meaningfully ahead of the pack. The subcategory mix is the real finding: musicians and bands (Bruno Mars at 0.94, Flo Rida at 0.94) sit alongside a telecom brand, a music platform, a TV personality, a broadcast network, and a technology brand (LG USA Mobile at 0.94, Google Play at 0.94). YouTube Music, the one neighbor sharing YouTube's own Entertainment Platforms subcategory, appears at 0.93 — near the bottom of the top 10, not the top.

The cross-kind composition here is notable: the audience shape YouTube shares most closely is not primarily with other entertainment platforms or streaming services, but with a telecommunications brand, a music video platform, individual musicians, a TV channel, and mobile technology brands. That breadth, compressed into a tight similarity range, reflects an audience whose shape is genuinely mass-market — pulled in multiple directions at once with no single gravitational center.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "youtube", "title": "YouTube", "category": "Brands", "subcategory": "Entertainment Platforms", "resolved": "youtube", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "samsungmobileus", "title": "Samsung Mobile US", "category": "Brands", "subcategory": "Telecommunications", "similarity": 0.9553, "drivers": [ "O04", "Q08", "Q02", "Q04", "N03" ] }, { "handle": "vevo", "title": "Vevo", "category": "Brands", "subcategory": "Music", "similarity": 0.9434, "drivers": [ "N03", "Q08", "O04", "Q02", "Q04" ] }, { "handle": "parishilton", "title": "Paris Hilton", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9421, "drivers": [ "N03", "O04", "Q08", "Q05", "Q04" ] }, { "handle": "foxtv", "title": "FOX", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.942, "drivers": [ "N03", "Q05", "Q08", "Q02", "O03" ] }, { "handle": "official_flo", "title": "Flo Rida", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9388, "drivers": [ "O04", "N03", "Q08", "Q02", "Q04" ] }, { "handle": "brunomars", "title": "Bruno Mars", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9384, "drivers": [ "N03", "Q08", "O04", "Q02", "Q05" ] }, { "handle": "lgusamobile", "title": "LG USA Mobile", "category": "Brands", "subcategory": "Technology", "similarity": 0.9383, "drivers": [ "Q08", "O04", "N03", "Q02", "Q04" ] }, { "handle": "googleplay", "title": "Google Play", "category": "Brands", "subcategory": "Technology", "similarity": 0.9356, "drivers": [ "N03", "Q08", "Q02", "Q05", "O04" ] }, { "handle": "fergie", "title": "Fergie", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9348, "drivers": [ "N03", "Q08", "Q02", "O04", "Q04" ] }, { "handle": "mgmstudios", "title": "MGM Studios", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.9336, "drivers": [ "N03", "Q08", "O04", "Q05", "O03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: