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YouTube Music

Brands
Entertainment Platforms
Playground →Docs

YouTube Music's top 10 nearest neighbors span musicians, tech brands, and TV channels — with no single dominant pull and scores compressed into a narrow band from 0.94 down to 0.91.

The shape is flat: Google Play leads at 0.94, followed closely by Twitter Music at 0.93 and YouTube at 0.93. From there, the scores step down gradually through Justin Bieber (0.92), Bruno Mars (0.92), and Jason Derulo (0.92), then FOX (0.92) and MTV (0.92), closing with Katy Perry (0.91) and Fergie (0.91). No neighbor breaks away from the pack. By subcategory, six of the ten are Musicians and Bands, two are TV Channels, one is Technology, and one is an Entertainment Platform — YouTube itself. The Musicians and Bands cluster is the plurality, but the presence of two broadcast TV channels and a Google ecosystem product alongside them signals that the audience shape here is not purely music-fan-driven; it overlaps with mainstream digital and broadcast media consumption as well.

The flat distribution across these subcategories points to an audience with wide, generalist media habits rather than a concentrated niche identity.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "youtubemusic", "title": "YouTube Music", "category": "Brands", "subcategory": "Entertainment Platforms", "resolved": "youtubemusic", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "googleplay", "title": "Google Play", "category": "Brands", "subcategory": "Technology", "similarity": 0.9409, "drivers": [ "N03", "Q05", "Q02", "Q08", "O03" ] }, { "handle": "twittermusic", "title": "Twitter Music", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9322, "drivers": [ "N03", "Q05", "O04", "Q02", "Q08" ] }, { "handle": "youtube", "title": "YouTube", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.9317, "drivers": [ "N03", "Q05", "O04", "Q02", "Q08" ] }, { "handle": "justinbieber", "title": "Justin Bieber", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9202, "drivers": [ "N03", "O04", "Q05", "Q08", "Q02" ] }, { "handle": "brunomars", "title": "Bruno Mars", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9198, "drivers": [ "N03", "O04", "Q05", "Q08", "Q02" ] }, { "handle": "jasonderulo", "title": "Jason Derulo", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9186, "drivers": [ "N03", "O04", "Q08", "Q05", "Q02" ] }, { "handle": "foxtv", "title": "FOX", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.917, "drivers": [ "N03", "Q05", "O03", "Q02", "Q08" ] }, { "handle": "mtv", "title": "MTV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9162, "drivers": [ "N03", "Q05", "O04", "Q08", "Q02" ] }, { "handle": "katyperry", "title": "Katy Perry", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9104, "drivers": [ "N03", "Q05", "Q08", "O04", "O03" ] }, { "handle": "fergie", "title": "Fergie", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9096, "drivers": [ "N03", "Q08", "Q02", "Q05", "O04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: