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Across the top 10 neighbors, no other alcohol brand or brewery appears — the nearest audiences around Yuengling Brewery are shaped almost entirely by sports media personalities and athletes, with a single video game franchise rounding out the set.
The shape is broad: scores run from 0.90 down to 0.84 with no single dominant neighbor pulling far ahead of the rest. Mike Golic Jr leads at 0.90, followed by Jeff Probst at 0.87 and Dan Orlovsky at 0.86. Joe Thomas (0.85) and PGA TOUR 2K (0.85) round out the top five. Tallying subcategories across all ten: five are Athletes (Mike Golic Jr, Dan Orlovsky, Joe Thomas, Mike Golic, Trevor Bauer), two are TV Personalities (Jeff Probst, Erin Andrews), one is a Video Game Franchise (PGA TOUR 2K), one is Pet Supplies and Services (Pet Supplies Plus), and one is a Comedian (Frank Caliendo). The dominant cluster is sports-adjacent — former and current athletes alongside sports broadcasters — with Pet Supplies Plus (0.84) and PGA TOUR 2K (0.85) as the cross-category outliers that prevent the set from reading as purely sports media.
The breadth of this neighbor set, spanning athletes, TV personalities, a retailer, and a gaming brand at closely packed scores, points to an audience defined less by a single content niche than by a consistent demographic profile that cuts across multiple sports-adjacent spaces.
