Zach Boychuk Audience Graph • Social Signal

The strongest pull in Zach Boychuk's top 10 is NBC Sports EDGE Betting at 0.86 — a sports-betting website, not another hockey player or even another athlete. That cross-kind lead sets the tone for a neighbor set that is broad rather than concentrated around any single cluster.

The shape here is genuinely wide. Scores run from 0.86 down to 0.76 across the top 10, with no sharp drop-off that would signal a dominant tribe. Cris Collinsworth is the second-closest neighbor at 0.82 and shares Boychuk's Athletes subcategory, but the rest of the top 10 fans out across several kinds: Below Deck (TV Shows, 0.79), CBS Sports (TV Channels, 0.78), Kiefer Sutherland (Actors, 0.78), Shaun White (Athletes, 0.77), Mark Schlereth (Athletes, 0.77), Quest Nutrition (Food, 0.76), NBC Sports (TV Channels, 0.76), and Kyle Brandt (TV Personalities, 0.76). Three of the ten are fellow Athletes, but the remaining seven span TV Shows, TV Channels, an Actor, a TV Personality, and a food brand — a genuinely mixed composition rather than a sport-specific cluster.

The sports-media layer (NBC Sports, CBS Sports, a betting site, a sports radio channel) sits alongside reality TV and a fitness brand, suggesting an audience whose shape is defined less by hockey fandom specifically than by a broader sports-and-entertainment consumption pattern.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/zachboychuk

{ "handle": "zachboychuk", "title": "Zach Boychuk", "category": "Celebrities and Influencers", "subcategory": "Athletes", "resolved": "zachboychuk", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "nbcsportsbet", "title": "NBC Sports EDGE Betting", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8619, "drivers": [ "N03", "P02", "D03", "P03", "P04" ] }, { "handle": "collinsworthpff", "title": "Cris Collinsworth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.824, "drivers": [ "N03", "P02", "P03", "Q01", "P06" ] }, { "handle": "belowdeck", "title": "Below Deck", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7874, "drivers": [ "N03", "P03", "P02", "E04", "D03" ] }, { "handle": "cbssports", "title": "CBS Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7838, "drivers": [ "N03", "P02", "P03", "Q01", "P06" ] }, { "handle": "realkiefer", "title": "Kiefer Sutherland", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7774, "drivers": [ "N03", "P02", "P04", "P06", "Q01" ] }, { "handle": "shaunwhite", "title": "Shaun White", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7718, "drivers": [ "N03", "Q01", "P02", "E02", "O04" ] }, { "handle": "markschlereth", "title": "Mark Schlereth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7697, "drivers": [ "N03", "P02", "P03", "Q01", "D03" ] }, { "handle": "questnutrition", "title": "Quest Nutrition", "category": "Brands", "subcategory": "Food", "similarity": 0.7617, "drivers": [ "N03", "P03", "P04", "P02", "O04" ] }, { "handle": "nbcsports", "title": "NBC Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7592, "drivers": [ "N03", "P02", "D03", "P03", "Q01" ] }, { "handle": "kylebrandt", "title": "Kyle Brandt", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7552, "drivers": [ "N03", "D03", "P02", "Q01", "P06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/zachboychuk

Zach Boychuk

Nearest neighbors by audience shape

Raw data