Zappos.com Audience Graph • Social Signal

Zappos.com's nearest audiences are business media readers and tech-oriented professionals — not other footwear or retail brands. Across the top 10 neighbors, the subcategory breakdown is dominated by magazines, news publishers, and tech personalities, with no other footwear brand appearing in the set.

The shape is flat: scores run from 0.98 down to 0.96 with no single standout. Inc. leads at 0.98, followed closely by Guy Kawasaki at 0.97 — a tech personality, not a retailer. WSJ Business News and Fortune both sit at 0.97, and Larry Kim, another tech personality, comes in at 0.97 as well. The Wall Street Journal (0.97) and Harvard Business Review (0.97) round out a cluster that reads almost entirely as business and financial media. The two exceptions in the top 10 are Sanjay Gupta (0.96), a TV personality, and Richard Branson (0.96), categorized as a professional — both still within the professional-media orbit. CNBC (0.96) closes the set as another news publisher.

Tallying the top 10: five are Marketing Channels (magazines and news publishers), four are Celebrities and Influencers (tech personalities, a TV personality, and a professional), and one is a news publisher under Celebrities. Zero are Brands, and zero share Zappos's own Footwear subcategory.

The flat shape across a cluster of business publications and professional voices suggests Zappos's audience is defined less by footwear interest and more by a professional, information-seeking orientation that aligns with business media consumption.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/zappos

{ "handle": "zappos", "title": "Zappos.com", "category": "Brands", "subcategory": "Footwear", "resolved": "zappos", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9799, "drivers": [ "A02", "G01", "J02", "J01", "A01" ] }, { "handle": "guykawasaki", "title": "Guy Kawasaki", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9716, "drivers": [ "A02", "G01", "J01", "A01", "J02" ] }, { "handle": "wsjbusiness", "title": "WSJ Business News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9684, "drivers": [ "A02", "G01", "A01", "J01", "J02" ] }, { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9684, "drivers": [ "A02", "G01", "J02", "A01", "J01" ] }, { "handle": "news", "title": "Larry Kim", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.968, "drivers": [ "G01", "A02", "J01", "A01", "J02" ] }, { "handle": "wsj", "title": "The Wall Street Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9669, "drivers": [ "A02", "G01", "A01", "J02", "J01" ] }, { "handle": "harvardbiz", "title": "Harvard Business Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9668, "drivers": [ "A02", "G01", "A01", "J01", "G03" ] }, { "handle": "drsanjaygupta", "title": "Sanjay Gupta", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9621, "drivers": [ "A02", "G01", "A01", "J01", "J02" ] }, { "handle": "richardbranson", "title": "Richard Branson", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9599, "drivers": [ "A02", "G01", "J02", "J01", "A01" ] }, { "handle": "cnbc", "title": "CNBC", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9596, "drivers": [ "A02", "G01", "J02", "A01", "J01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/zappos

Zappos.com

Nearest neighbors by audience shape

Raw data