Zaxby's Audience Graph • Social Signal

Zaxby's nearest ten neighbors are dominated by Southern college football and professional sports — not other restaurants. The top 10 spans athletes, sports teams, sports leagues, and sports media, with only one fellow restaurant brand appearing in the set.

The shape is flat: scores run from Alabama Football at 0.96 down to FOX Sports South at 0.92, a narrow band with no single standout. The subcategory breakdown tells the story clearly. Four of the ten are Athletes — Derrick Henry (0.94), Jalen Hurts (0.94), Mark Ingram II (0.92), and Tua Tagovailoa (0.92). Three are Sports Teams: Alabama Football, the Atlanta Braves (0.92), and LSU Football (0.92 in the broader set, just outside the top 10). Two are sports media: SEC Network (0.92) and FOX Sports South. The Southeastern Conference (0.92) rounds out the cluster as a Sports League. The lone restaurant in the top 10 is Belk (social) — wait, that's a Department Store at 0.93. In fact, no other restaurant brand appears in the top 10 at all; Belk is the only non-sports neighbor, and it's a retailer.

What this reveals is an audience defined less by food preferences than by a tight regional sports identity — SEC football and its surrounding ecosystem of teams, players, and broadcast channels.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/zaxbys

{ "handle": "zaxbys", "title": "Zaxby's", "category": "Brands", "subcategory": "Restaurant", "resolved": "zaxbys", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "alabamaftbl", "title": "Alabama Football", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9605, "drivers": [ "N02", "M02", "O04", "Q05", "N01" ] }, { "handle": "kinghenry_2", "title": "Derrick Henry", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9396, "drivers": [ "N02", "M02", "N01", "O04", "Q05" ] }, { "handle": "jalenhurts", "title": "Jalen Hurts", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9372, "drivers": [ "N02", "M02", "O04", "Q05", "N01" ] }, { "handle": "belk_social", "title": "Belk (social)", "category": "Brands", "subcategory": "Department Stores", "similarity": 0.9317, "drivers": [ "N02", "M02", "Q05", "O04", "N01" ] }, { "handle": "secnetwork", "title": "SEC Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9246, "drivers": [ "N02", "M02", "N01", "Q05", "N04" ] }, { "handle": "sec", "title": "Southeastern Conference", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9241, "drivers": [ "N02", "M02", "N01", "Q05", "O04" ] }, { "handle": "braves", "title": "Atlanta Braves", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9229, "drivers": [ "N02", "M02", "L03", "Q05", "N01" ] }, { "handle": "markingram21", "title": "Mark Ingram II", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9217, "drivers": [ "N02", "O04", "Q05", "M02", "N01" ] }, { "handle": "tua", "title": "Tua Tagovailoa", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9204, "drivers": [ "N02", "M02", "Q05", "O04", "N01" ] }, { "handle": "foxsportssouth", "title": "FOX Sports South", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9187, "drivers": [ "N02", "M02", "N01", "L03", "Q05" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/zaxbys

Zaxby's

Nearest neighbors by audience shape

Raw data