ZDNet Audience Graph • Social Signal

ZDNet's top 10 neighbors span tech media, enterprise software, B2B research firms, and a tech personality — a mixed cluster with no single subcategory dominating and no score that breaks away from the pack.

Similarity here measures how closely two entities' audiences resemble each other in composition. The top 10 scores run from 0.94 down to 0.91, a narrow band consistent with the flat shape. CNET News leads at 0.94, followed immediately by Microsoft in Business at 0.94 and TechRepublic at 0.93. Neither a single neighbor nor a single subcategory pulls ahead.

Tallying the top 10 by subcategory: four are Websites (TechRepublic, Computerworld, GrowthHackers, CNET), two are Technology brands (Microsoft in Business, Salesforce), two are B2B brands (Marketo, IDC), one is a News Publisher (CNET News), and one is a Tech Personality (Guy Kawasaki). ZDNet's own subcategory — Websites — accounts for four of the ten neighbors, making it the most represented type, but the remaining six are spread across enterprise tech brands, B2B research, and a single influencer. The cross-kind presence of B2B brands like Salesforce (0.93) and IDC (0.91) alongside peer editorial sites signals that ZDNet's audience is shaped as much by enterprise software interest as by tech publishing habits.

The flat shape reflects an audience that is broadly distributed across professional tech media and B2B software — no single neighbor or category owns it.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/zdnet

{ "handle": "zdnet", "title": "ZDNet", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "zdnet", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "cnetnews", "title": "CNET News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9359, "drivers": [ "N03", "G01", "G02", "A02", "A03" ] }, { "handle": "msft_business", "title": "Microsoft in Business", "category": "Brands", "subcategory": "Technology", "similarity": 0.9353, "drivers": [ "A06", "A03", "N03", "G02", "A01" ] }, { "handle": "techrepublic", "title": "TechRepublic", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.934, "drivers": [ "A03", "N03", "A02", "G01", "G02" ] }, { "handle": "salesforce", "title": "Salesforce", "category": "Brands", "subcategory": "Technology", "similarity": 0.9305, "drivers": [ "A06", "G01", "A03", "A02", "G02" ] }, { "handle": "computerworld", "title": "Computerworld", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9258, "drivers": [ "A03", "G02", "N03", "G01", "A06" ] }, { "handle": "growthhackers", "title": "GrowthHackers", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9253, "drivers": [ "G01", "A02", "A03", "J01", "A01" ] }, { "handle": "wiredbusiness", "title": "WIRED Business", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9246, "drivers": [ "A06", "G01", "A02", "N03", "A03" ] }, { "handle": "guykawasaki", "title": "Guy Kawasaki", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9243, "drivers": [ "G01", "A02", "J01", "A03", "A06" ] }, { "handle": "marketo", "title": "Marketo", "category": "Brands", "subcategory": "B2B", "similarity": 0.9175, "drivers": [ "G01", "A01", "A03", "J01", "A06" ] }, { "handle": "idc", "title": "IDC", "category": "Brands", "subcategory": "B2B", "similarity": 0.9137, "drivers": [ "A03", "A06", "A01", "J01", "G01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/zdnet

ZDNet

Nearest neighbors by audience shape

Raw data