Playground →
The two strongest pulls in Volodymyr Zelenskyy's top 10 sit in entirely different neighborhoods: The Kyiv Independent at 0.92 and Ukraine (the government account) at 0.89 anchor one cluster, while the rest of the set fans out across comedians, fictional characters, a TV show, and a sporting goods retailer.
The shape is two-peak. The first peak is a tight geopolitical cluster: The Kyiv Independent (0.92), Ukraine (0.89), and January 6th Committee (0.88) — two Government subcategory entries and a News Publisher — form the highest-scoring group, all sharing audiences shaped by sustained attention to institutional political conflict. The second peak is harder to name by theme but clear by structure: Buitengebieden (0.80, Humor Memes and Satire), NASA Webb Telescope (0.79, Research Organizations), AFC Richmond (0.76, Fictional Characters), The Good Liars (0.76, Comedians), and Ted Lasso (0.75, TV Shows) cluster together in the mid-0.70s. Adam Kinzinger (0.76, Politicians) is the only other Politician in the top 10, and Play It Again Sports (0.75, Sporting Goods and Outdoor Gear) is the lone retail entry. The second cluster is defined less by subject matter than by a shared audience profile that spans civic humor, popular science, and prestige television — a distinctly different composition from the first peak's government-and-news core.
The two-peak structure suggests Zelenskyy's audience bridges a high-engagement political news segment and a broader, culturally omnivorous segment that follows comedy, science, and entertainment alongside geopolitical content.
