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Zerohedge

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Zerohedge's top 10 neighbors span journalists, financial TV shows, news publishers, and a finance website — a mixed cluster with no single subcategory dominating and no standout score pulling away from the pack.

The shape is flat: scores run from 0.95 down to 0.93 across the top 10, a narrow band with no structural spike. Bari Weiss leads at 0.95, followed by CNBC Now at 0.94 and Thomas L. Friedman at 0.94. Real Vision (0.93) and Squawk Box (0.93) round out the top five. Tallying the subcategories across all 10: four are Journalists (Bari Weiss, Thomas L. Friedman is actually an Author — correcting: Journalists include Bari Weiss, Andrew Ross Sorkin; Authors include Thomas L. Friedman; TV Shows include Squawk Box and Squawk on the Street; News Publishers include CNBC Now and WSJ Noted.; Websites include Real Vision; Tech Personalities include Anthony Pompliano; and Professionals include Garry Kasparov. The dominant thread is financial media — CNBC franchises, a finance-focused website, and a WSJ property — alongside journalists and authors whose audiences overlap with that same financially-engaged, news-heavy readership. Zerohedge's own subcategory is Websites; Real Vision (0.93) is the only other Website in the top 10.

The flat shape and compressed score range suggest this audience is broadly shared across a wide swath of financially-oriented and news-driven media, rather than tightly bound to any single outlet or personality type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "zerohedge", "title": "Zerohedge", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "zerohedge", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "bariweiss", "title": "Bari Weiss", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9531, "drivers": [ "A02", "J02", "G01", "A01", "J01" ] }, { "handle": "cnbcnow", "title": "CNBC Now", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9364, "drivers": [ "J02", "A02", "G01", "A01", "J01" ] }, { "handle": "tomfriedman", "title": "Thomas L. Friedman", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9354, "drivers": [ "A02", "J02", "G01", "A01", "J01" ] }, { "handle": "realvision", "title": "Real Vision", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9337, "drivers": [ "J02", "A02", "G01", "A01", "J01" ] }, { "handle": "squawkcnbc", "title": "Squawk Box", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9332, "drivers": [ "J02", "A02", "A01", "G01", "J01" ] }, { "handle": "apompliano", "title": "Anthony Pompliano", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9328, "drivers": [ "A02", "J02", "G01", "J01", "A01" ] }, { "handle": "kasparov63", "title": "Garry Kasparov", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9322, "drivers": [ "A02", "G01", "J02", "A01", "J01" ] }, { "handle": "squawkstreet", "title": "Squawk on the Street", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9289, "drivers": [ "J02", "A02", "A01", "G01", "J01" ] }, { "handle": "andrewrsorkin", "title": "Andrew Ross Sorkin", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9269, "drivers": [ "A02", "G01", "J02", "A01", "J01" ] }, { "handle": "wsjnoted", "title": "WSJ Noted.", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9253, "drivers": [ "A02", "J02", "G01", "A01", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: