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Zondervan Publishers

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Jonathan Scott, a TV personality, sits at position ten in Zondervan Publishers' top 10 — the one neighbor with no apparent faith-media connection in a set otherwise built almost entirely from Christian publishing and ministry figures.

The shape here is broad: scores run from 0.87 down to 0.81 across ten neighbors, with no single entity pulling far ahead of the rest. Thomas Nelson leads at 0.87 — the one other Book Publisher in the top 10 — followed closely by Christianity Today (0.85, Magazines), Ed Stetzer (0.85, Authors), and The Gospel Coalition (0.85, Blogs). Thom Rainer (0.84, Authors) and Dave Ramsey LIVE (0.83, Podcasts and Radio) extend the cluster before it settles into three Spiritual Leaders — Pastor Mark Driscoll (0.82), Andy Stanley (0.82), and Matt Chandler (0.81). By subcategory, Spiritual Leaders are the most represented type (three neighbors), followed by Authors (two). The remaining four slots go to a Magazine, a Blog, a Podcast, and — at the edge — a TV personality. The faith-media cluster is dense and consistent; Jonathan Scott's presence at 0.81 is the structural outlier the data doesn't otherwise prepare you for.

The broad shape, with scores compressed into a tight 0.06-point band, suggests an audience that overlaps widely and evenly across Christian publishing, ministry voices, and faith-adjacent media rather than concentrating around any single figure.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "zondervan", "title": "Zondervan Publishers", "category": "Brands", "subcategory": "Book Publishers", "resolved": "zondervan", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "thomasnelson", "title": "Thomas Nelson", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.8664, "drivers": [ "N03", "K01", "I01", "P03", "J02" ] }, { "handle": "ctmagazine", "title": "Christianity Today", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8526, "drivers": [ "N03", "E06", "I01", "P06", "E03" ] }, { "handle": "edstetzer", "title": "Ed Stetzer", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.8515, "drivers": [ "N03", "E06", "I01", "P06", "G01" ] }, { "handle": "tgc", "title": "The Gospel Coalition", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.8513, "drivers": [ "N03", "I01", "P02", "G01", "P06" ] }, { "handle": "thomrainer", "title": "Thom Rainer", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.8445, "drivers": [ "N03", "E06", "I01", "M02", "P06" ] }, { "handle": "daveramseylive", "title": "Dave Ramsey LIVE", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8273, "drivers": [ "N03", "E06", "G01", "A02", "I01" ] }, { "handle": "pastormark", "title": "Pastor Mark Driscoll", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.8169, "drivers": [ "N03", "E06", "I01", "G01", "A02" ] }, { "handle": "andystanley", "title": "Andy Stanley", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.8159, "drivers": [ "E06", "N03", "I01", "A02", "G01" ] }, { "handle": "mattchandler74", "title": "Matt Chandler", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.8118, "drivers": [ "N03", "E06", "I01", "G01", "A02" ] }, { "handle": "jonathanscott", "title": "Jonathan Scott", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8102, "drivers": [ "N03", "I01", "E06", "H04", "K01" ] } ] }
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