The top 10 neighbors for 3 Floyds Brewing span athletes, comedians, actors, journalists, fellow breweries, and a beer-tracking app — with scores compressed into a narrow band from 0.84 down to 0.81, and no single neighbor pulling away from the rest.
The shape is flat: Patrick Kane leads at 0.84, followed by Jim Gaffigan at 0.83 and Sarah Spain at 0.83, but neither dominates. Rob McElhenney (0.83, Actor) sits just behind them, and the first fellow brewery — Bell's Brewery — arrives fifth at 0.83. Left Hand Brewing Company (0.82) and Untappd (0.82) follow, with Deschutes Brewery (0.81), DRAFT Magazine (0.81), and Baseball Prospectus (0.81) rounding out the ten. Tallying subcategories across the top 10: three are Breweries, one is Alcohol, one is an Athlete, one is a Comedian, one is a Journalist, one is an Actor, one is a Magazine, and one is a Website. The mix is genuinely cross-kind — craft beer peers share the tier with sports journalists, a hockey player, a comedian, and an actor, all within three hundredths of a point of each other. No single subcategory dominates; the audience shape is defined by its breadth across sports media, comedy, and craft beer culture simultaneously.
This flat, cross-kind distribution suggests 3 Floyds draws an audience whose interests don't reduce to a single tribe — craft beer enthusiasm, sports analytics, and comedy fandom all contribute roughly equally to the shape.