Playground →
The top 10 neighbors for 47 Brand span athletes, TV personalities, journalists, blogs, and a video game franchise — no single subcategory dominates, and no other Fashion brand appears in the set.
The shape is broad: scores run from Kyle Brandt at 0.64 down to NFLTradeRumors.co at 0.58, with no single neighbor pulling sharply ahead of the rest. Athletes make up the largest subcategory block — Mark Schlereth (0.62), Antonio Brown (0.59), and James Harrison (0.58) are the most prominent — but they share space with TV personalities like Kyle Brandt, journalists like Ian Rapoport (0.59), NFL-focused blogs Pro Football Rumors (0.59) and GMFB (0.58), and a video game franchise, MLB The Show (0.59). Topps (0.59), a trading card brand, is the one non-fashion brand neighbor that gestures toward collectibles culture. The cross-kind finding is the headline: 47 Brand's nearest audiences are shaped almost entirely by football and baseball media consumption — athletes, beat reporters, insider blogs, and sports gaming — rather than by anything in the fashion or apparel space.
That pattern points to an audience defined primarily by sports fandom, with the brand functioning as a signal within that world rather than within a broader lifestyle or fashion context.
