At 0.97, Le'Veon Bell is the dominant pull in Antonio Brown's top 10 — a gap of more than seven points separates him from the next neighbor, making this a textbook spike structure.

The shape is concentrated but not narrow. After Bell, the next four neighbors are Mike Tomlin (0.89), Barry Sanders (0.89), the Pro Football Hall of Fame (0.88), and the Pittsburgh Steelers (0.87). Tallying the subcategories across all ten: five are Athletes, two are TV Shows, one is a Professional, one is a Destinations brand, and one is a Sports Team. The cluster is overwhelmingly football-specific — the Steelers franchise, a Hall of Fame destination, and NFL broadcast properties like NFL Network (0.87) and SportsNation (0.86) fill out the set. The Cleveland Cavaliers (0.86) are the one outlier by sport, but they sit at the lower end of the band. No non-sports athletes appear in the top 10, and the single Professionals entry — Tomlin — is a football coach, keeping the cluster tightly within the NFL orbit.

The spike around Bell, combined with the Steelers-era cast of teammates and coaches filling positions two through ten, indicates an audience whose composition is defined almost entirely by a specific franchise moment rather than by football fandom at large.