Six of the Pittsburgh Steelers' ten nearest neighbors by audience shape are individual Athletes — Ben Roethlisberger (0.97), Hines Ward (0.96), James Harrison (0.95), Troy Polamalu (0.95), Ryan Shazier (0.95), and JuJu Smith-Schuster (0.90) — all former or current Steelers. That first cluster is tight and franchise-specific. The two-peak shape, however, signals a second distinct neighborhood pulling the audience in a different direction.

That second peak is anchored by Sheetz (social) at 0.91 — the only non-athlete, non-team entity in the top 10, and a regional convenience-and-food brand. Mike Tomlin (0.96, subcategory: Professionals) sits between the two clusters as the lone coaching figure, distinct from the athlete group by subcategory. Rounding out the top 10 are Cardale Jones (0.88) and Le'Veon Bell (0.88), both Athletes, and Machine Gun Kelly (0.87), the sole Musicians and Bands entry — and the one neighbor with no direct football connection by subcategory. Antonio Brown (0.87) and the Cleveland Browns (0.87) close out the set, the latter being the only other Sports Team in the top 10.

The overall shape is a franchise-loyal audience with a strong regional consumer footprint — one peak defined almost entirely by Steelers personnel, the other by the broader Pittsburgh-and-Ohio market geography those same audiences inhabit.