At 0.95, Alabama Football is the strongest pull in Alabama Power's top 10 — and the rest of the neighbor set reads like a map of the SEC South. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 1.0 means near-identical audience shape.

The shape is broad: no single neighbor dominates to the exclusion of others, and scores remain elevated across the full top 10, ranging from 0.95 down to 0.89. The cluster is overwhelmingly athletes and sports teams. Six of the ten neighbors carry the Athletes subcategory — Mark Ingram II (0.92), Derrick Henry (0.90), Jalen Hurts (0.90), Les Miles (0.89), and AJ McCarron (0.89) — all with strong ties to Alabama and SEC football. Two neighbors are TV Channels: FOX Sports South (0.90) and SEC Network (0.89). The Southeastern Conference itself appears at 0.89. The lone non-sports entry is Zaxby's (0.91), a restaurant brand whose audience shape sits comfortably inside this same cluster.

No other utility brands appear in the top 10, and no national sports properties outside the SEC footprint break through at this tier. The pattern points to an audience defined less by what Alabama Power is and almost entirely by where it operates — a regional sports identity so consistent that it outweighs the entity's own category.