At 0.94, U.S. Soccer MNT is the strongest pull in Alex Morgan's top 10 — but the second peak tells a different story. ULTA Beauty (0.87) is the highest-scoring non-sports entity in the set, and it arrives alongside AFC Richmond, the fictional Ted Lasso club (0.87), signaling that this audience bridges two distinct neighborhoods: U.S. soccer fandom and a broader consumer lifestyle cluster.

The shape is two-peak, and the soccer cluster is dense. Christian Pulisic (0.91), U.S. Soccer WNT (0.90), Julie Johnston Ertz (0.89), Clint Dempsey (0.89), and Carli Lloyd (0.88) all sit within a tight band — a mix of fellow Athletes (subcategory) and Sports Teams that maps almost exactly onto the U.S. national soccer ecosystem, both men's and women's sides. Six of the top 10 neighbors carry the Athletes subcategory; the other four are split between Sports Teams (two), Beauty and Cosmetics retail (one), and Fictional Characters (one). That last entry — AFC Richmond — is notable: its presence at 0.87 reflects the Ted Lasso audience's documented overlap with soccer fandom, not a thematic connection to Morgan herself. The ULTA Beauty entry at 0.87 is the cleaner cross-kind signal, suggesting the audience composition extends meaningfully into consumer retail territory that has no soccer parallel.

The top 10 as a whole reveal an audience that is anchored in U.S. soccer but carries enough lifestyle breadth that a beauty retailer and a fictional soccer club both register as near neighbors.