Playground →
Alex Morgan (0.85) and Alexandra Raisman (0.83) form two distinct poles in McKayla Maroney's top 10 — one anchored in soccer, the other in gymnastics — and together they define a two-peak audience structure that bridges those two athletic communities.
The shape is two-peak, and the split is legible in the subcategory distribution. Five of the top 10 neighbors are fellow Athletes: Morgan and Raisman at the top, followed by Carli Lloyd (0.79), Julie Johnston Ertz (0.79), and Clint Dempsey (0.75 — visible in the wider graph). The soccer cluster — Morgan, Lloyd, Ertz — pulls in one direction; Raisman, a fellow Olympic gymnast, anchors the other. Sitting between them at 0.81 is John Krasinski, the top 10's sole Actor, whose presence suggests the audience also overlaps with mainstream entertainment consumers rather than sports fans exclusively. Rounding out the top 10 are Hobbies, Gifts & Crafts (0.77), Dick's Sporting Goods (0.76), Red Robin Gourmet Burgers (0.75), American Eagle Outfitters (0.75), and Regal Entertainment Group (0.75) — a retail and dining layer that sits beneath both athletic peaks and points toward a broad consumer profile.
The two-peak structure reveals an audience that follows both Olympic gymnastics and women's soccer, with enough mainstream consumer overlap to pull in an actor and several general retail brands alongside the sports figures.
