Barnes & Noble sits at position 9 in Ali Krieger's top 10 — the only non-sports entity in a set otherwise dominated by U.S. soccer. That structural split defines the two-peak shape here: one cluster of soccer athletes and teams, and a second, quieter signal pointing toward retail and lifestyle.

The soccer cluster is dense and high-scoring. Abby Wambach leads at 0.91, followed immediately by U.S. Soccer WNT at 0.91 and Carli Lloyd at 0.90 — three neighbors within a hundredth of a point of each other. Alexi Lalas (0.86) and Taylor Twellman (0.86) extend the cluster into male soccer commentators and athletes, and Alex Morgan (0.85) and U.S. Soccer MNT (0.84) round out the core. Seven of the top 10 neighbors carry the Athletes subcategory or Sports Teams subcategory — the audience is shaped almost entirely by U.S. soccer fandom.

The second peak is subtler. NBC Sports Soccer, a TV Channel at 0.84, bridges the soccer cluster toward media. Then Barnes & Noble at 0.84 and Julie Johnston Ertz at 0.83 close out the top 10 — the bookstore sitting between two soccer athletes, an arrangement that signals the audience carries a distinct lifestyle dimension alongside its sport identity.

The overall shape is a tight soccer core with a secondary consumer-retail signal that keeps the audience from being purely sport-defined.