Allrecipes

Allrecipes draws a broad audience with no single dominant neighbor — its top 10 spans food brands, daytime TV personalities, and soap operas, with scores compressed between 0.72 and 0.65.

MyRecipes leads at 0.72, the only direct category-and-subcategory match in the top 10 — another Food brand whose audience composition mirrors Allrecipes most closely. After that, the neighbor set diverges sharply from the food space. Dr. Phil (0.69) and Julie Chen Moonves (0.66) are both TV Personalities; Days of our Lives (0.67), America's Got Talent (0.66), and Soap Opera Digest (0.66) represent daytime and primetime broadcast TV. That cluster — TV Personalities and TV Shows — accounts for five of the top 10 neighbors, making it the dominant structural pattern. The remaining slots go to Blue Bunny (0.68, Sweets), Kettle Brand Chips (0.67, Food), Ibotta (0.67, Technology), and Hidden Valley Ranch (0.65, Food). That gives three Food-subcategory neighbors in the top 10 — MyRecipes, Kettle Brand, and Hidden Valley Ranch — alongside the TV cluster and one technology brand.

The broad shape here reflects an audience that overlaps widely across mainstream American media consumption: recipe content, broadcast television, and everyday consumer brands all pull from the same pool.