MyRecipes

The top 10 neighbors span six distinct subcategories — food brands, magazines, TV personalities, sweets, news publishers, and a B2B brand — with no single kind dominating the set. That breadth is the defining structural feature of MyRecipes' audience shape.

Allrecipes is the strongest pull at 0.72, and it is the only direct peer — another Food brand in the recipe space — in the top 10. Below it, the neighbor set fans out quickly across unrelated kinds. Soap Opera Digest (0.66, Magazines) and General Mills (0.66, Food) sit just behind, followed by CHEEZ-IT (0.63, Food) and Blue Bunny (0.63, Sweets). Then the set shifts further: Dr. Phil (0.63, TV Personalities), Kettle Brand Chips (0.63, Food), Cheerios (0.62, Food), CBN News (0.62, News Publishers), and Kellogg Company (0.62, Food). Food subcategory brands account for six of the ten neighbors, but the presence of a soap opera magazine, a TV personality, and a news publisher alongside packaged-goods staples signals that the audience's shape is not defined by cooking interest alone — it tracks a broader mainstream consumer profile that cuts across daytime media and grocery aisles.

The broad shape here reflects an audience with wide, diffuse overlap rather than a tight niche: many neighbors clear a meaningful similarity threshold, but none pulls far ahead of the pack beyond Allrecipes.