Playground →
Two neighbors sit at the top of Belk's similarity graph within a point of each other — Alabama Football at 0.93 and Zaxby's at 0.93 — and together they define the two-peak structure: one cluster built around SEC football, the other around Southern food and retail brands.
The sports cluster is the larger of the two. SEC Network (0.90), AJ McCarron (0.90), Derrick Henry (0.90), Jalen Hurts (0.89), the Southeastern Conference (0.89), LSU Football (0.88), and the Atlanta Braves (0.87) all fall within it — a dense band of Sports Teams, Sports Leagues, TV Channels, and Athletes whose audiences overlap heavily with Belk's. No other Department Store appears in the top 10; the nearest subcategory peers are Food Lion (0.89, Grocery and Superstores) and Zaxby's on the food-and-retail side. Cato Fashions (0.86, Womens Apparel) is the lone apparel neighbor in the top 10, rounding out the second cluster alongside regional food brands.
The shape confirms that Belk's audience is defined less by department-store shopping behavior than by a specific regional identity — one where SEC football fandom and Southern food brands are the dominant organizing forces.
