Playground →
Benjamin Moore's top 10 neighbors span finance brands, professional influencers, beverages, and tools — with no single entity pulling significantly ahead of the rest.
The shape is flat: scores run from Constellation Brands at 0.67 down to Etienne Arsenault at 0.62, a band of less than six points across all ten. The subcategory mix is notably cross-kind: Benjamin Moore sits in Home, yet only one neighbor in the top 10 shares that subcategory — Overstock is absent from this set, and in fact no Home subcategory neighbor appears in the top 10 at all. Instead, the cluster is led by a Beverages brand (Constellation Brands, 0.67), followed by two Professionals influencers — Aaron Lee at 0.65 and Roger James Hamilton at 0.63 — and a Finance brand, Franklin Templeton at 0.65. Rounding out the set are a Tools and Resources entry (ShareThis, 0.63), a Technology brand (AddToAny, 0.63), a second Finance brand (Aberdeen Standard Investments US, 0.63), a B2B brand (RingCentral, 0.63), an Insurance brand (Allstate, 0.63), and a Miscellaneous entry (Etienne Arsenault, 0.62). No Home subcategory neighbor appears in the top 10, and no Marketing Channel or media property does either — the set is dominated by brands and professional-class influencers.
The flat, cross-kind structure suggests Benjamin Moore's audience composition is shaped less by home-category affinity than by a broader professional and brand-adjacent profile that cuts across finance, B2B, and business-oriented influencer spaces.
