BetMGM's top 10 nearest neighbors are almost entirely athletes and sports teams — a dense, same-kind cluster with no standout gap between the highest and lowest scores.

The shape is flat: scores run from Randy Moss at 0.84 down to Pro Football Hall of Fame at 0.79, a spread of just five points across ten neighbors. Seven of the ten are athletes (subcategory: Athletes) — Randy Moss (0.84), Barry Sanders (0.82), Le'Veon Bell (0.81), Cardale Jones (0.81), Antonio Brown (0.81), and Cris Carter (0.80) — with a heavy lean toward football. Mike Tomlin (0.82) is the one Professionals-subcategory entry in the top 10. The remaining two neighbors are Sports Teams: the Cleveland Cavaliers (0.80) and Indiana Pacers (0.79), both NBA franchises. The Pro Football Hall of Fame (0.79), classified as a Destination, rounds out the set. No sports media channels, no competing sportsbooks, and no non-sports brands appear in the top 10 — the cluster is almost entirely composed of football-adjacent athletes and coaches, with two basketball teams as the only departure from that pattern.

The flat distribution across this tightly sports-focused neighbor set suggests BetMGM's audience shape is defined less by any single anchor than by a broad, consistent overlap with the football-and-basketball fan base.