Playground →
TVG is the dominant signal in BloodHorse's top 10, scoring 0.85 — a full 0.12 points above the second-nearest neighbor. That gap defines the spike shape: one neighbor stands apart, and the rest form a trailing cluster.
The remaining nine neighbors span a notably cross-kind mix for a news publisher. Golf Monthly (0.73) and Jack Nicklaus (0.69) represent the golf-adjacent thread, but the bulk of the top 10 is occupied by TV personalities and journalists: Megyn Kelly (0.72), Neil Cavuto (0.72), Bret Baier (0.72), Brit Hume (0.71), and Kat Timpf (0.71). Tallying the subcategories across all 10 neighbors: four are TV Personalities, two are Journalists, one is a TV Channel (TVG), one is a Magazine (Golf Monthly), one is an Athlete (Jack Nicklaus), and one is a TV Show (Morning Drive, 0.69). No other News Publishers appear in the top 10. The only fellow Marketing Channel in the set is TVG itself.
What this reveals is an audience shaped less by equestrian publishing peers and more by the overlap of horse racing wagering media and right-leaning cable news personalities — two distinct content worlds whose audiences converge on BloodHorse's readership.
