Bovada's nearest audiences span a wide field — NFL players, sports broadcasters, alcohol brands, and a cookie chain — with no single neighbor pulling far ahead of the rest.

The shape is broad: Kurt Warner leads at 0.71, but the scores compress quickly, with John Elway at 0.65, Adrian Peterson at 0.63, the Denver Broncos at 0.63, and Christian McCaffrey at 0.62 — a tight band rather than a clear hierarchy. Tallying the subcategories across the top 10 reveals a cluster dominated by Athletes (five neighbors: Warner, Elway, Peterson, McCaffrey, and Trent Dilfer) alongside TV Shows (NFL on ESPN at 0.61, Sunday Night Football at 0.61), a Podcasts and Radio entry (ESPN Radio at 0.61), a Sports Teams entry (Denver Broncos), and one outlier: Crumbl Cookies at 0.62, a Restaurant brand with no obvious sports connection. Bovada's own subcategory — Entertainment Platforms — appears nowhere in the top 10, meaning the audience shape is defined almost entirely by football-adjacent media and personalities rather than by other wagering or entertainment platforms.

The Crumbl Cookies entry is the structural surprise: sitting at 0.62, it outranks several NFL broadcast properties, suggesting the audience composition that drives similarity here extends beyond sports consumption alone.

The overall picture is a football-media audience with enough breadth that a mass-market food brand fits comfortably inside it.