Travis Kelce sits at 0.98 — the single strongest pull in the Kansas City Chiefs' top 10 — but the two-peak shape means a second, structurally distinct cluster also shapes this audience, anchored by Midwestern regional brands rather than football figures.

The first peak is tightly sports-focused. Travis Kelce (0.98), Kansas City Royals (0.95), Ty Hill (0.93), and Patrick Mahomes II (0.92) form a dense athlete-and-sports-team cluster — three Athletes and one fellow Sports Team, all within a narrow band at the top. The Chiefs' own subcategory (Sports Teams) is represented by the Royals, and the neighbor set overall skews heavily toward Athletes: five of the top 10 carry that subcategory.

The second peak is where the shape gets interesting. Jimmy John's (0.88), Scooter's Coffee and Yogurt (0.86), Hy-Vee (0.86), and Pat McAfee (0.85) pull the neighbor set away from pure sports fandom and toward a Midwestern regional consumer footprint — a QSR chain, a regional coffee brand, a Midwest grocery chain, and a sports media personality. Herd w/Colin Cowherd (0.85) and Reed Timmer (0.84) round out the ten, adding a sports talk TV show and a TV personality to the mix.

The two-peak structure reveals an audience that is simultaneously a tight Kansas City sports community and a broader Midwestern consumer base — two overlapping shapes that don't fully collapse into one.