Clarion

Speedway, a gas station chain, is the single strongest pull in Clarion's top 10 — scoring 0.81 against a mid-range hotel brand, with no other gas station or convenience brand reaching that height. That cross-kind pairing sets the tone for a neighbor set that is anything but a tidy hotel cluster.

The shape is two-peak. One neighborhood forms around fuel and road-trip infrastructure: Speedway (0.81) and Walmart Fuel Station (0.77) both land in the top five, suggesting an audience that moves through the same transactional, highway-adjacent ecosystem as Clarion. The second neighborhood is college basketball: March Madness TV (0.78), Carolina Basketball (0.77), and Duke Men's Basketball (0.77) cluster tightly together, pointing to a distinct sports-media audience that overlaps with Clarion's at roughly the same intensity as the fuel brands.

Same-kind lodging neighbors do appear, but they sit behind both peaks. Wingate by Wyndham (0.77) is the highest-scoring fellow mid-range hotel, followed by Comfort Inn (0.71) and Sleep Inn (0.68) further down. The remaining positions fill in with Taco John's (0.76, QSR), SiriusXM The Highway (0.76, radio), and DICK'S Sporting Goods (0.72, outdoors retail) — a mix of road-corridor and sports-adjacent brands that reinforces both peaks rather than introducing a third cluster.

The two-peak structure reveals an audience that bridges two distinct behavioral contexts: highway travel and college sports fandom, with mid-range lodging itself occupying a secondary position in its own similarity graph.