ConocoPhillips

The two strongest pulls in ConocoPhillips's top 10 come from opposite ends of the automotive supply chain: Sinclair Oil at 0.87 and NAPA Auto Parts at 0.85, with Ace Hardware close behind at 0.84. That pairing — a fellow gas station and an auto parts retailer — defines the two-peak structure of this audience.

Tallying the top 10 by subcategory: three neighbors are Gas Stations (Sinclair Oil at 0.87, Ferrellgas at 0.82, CARQUEST Auto Parts... — wait, let me recount. The top 10 are: Sinclair Oil (Gas Stations, 0.87), NAPA Auto Parts (Parts and Accessories, 0.85), Ace Hardware (Home Improvement and Hardware, 0.84), Ferrellgas (Gas Stations, 0.82), CARQUEST Auto Parts (Parts and Accessories, 0.80), Walmart Photo Center (Miscellaneous, 0.80), Miscellaneous (Miscellaneous, 0.80), Home Improvement & Hardware (Home Improvement and Hardware, 0.80), Auto Value (Parts and Accessories, 0.79), Super 8 (Budget lodging, 0.79). That yields two Gas Stations neighbors, three Parts and Accessories, two Home Improvement and Hardware, two Miscellaneous, and one Budget hotel. The dominant cluster is automotive — parts and accessories plus a fellow gas station — flanked by hardware retail. ConocoPhillips shares its own subcategory with Sinclair Oil and Ferrellgas, but the majority of the top 10 are not gas stations; they are auto parts retailers (NAPA Auto Parts, CARQUEST Auto Parts, Auto Value) and home improvement and hardware brands (Ace Hardware, Home Improvement & Hardware). Super 8 at 0.79 is the one outlier, a budget lodging brand with no obvious thematic link to fuel or auto retail.

The overall shape points to an audience organized around hands-on, vehicle-adjacent commerce — people who buy parts, fill tanks, and fix things — rather than one defined by fuel retail alone.