Cox's nearest audiences span an unusually wide range of categories — furniture retail, automotive services, hospitality, and technology — with no single neighbor pulling far ahead of the rest. That breadth is the defining structural feature of this data.
The shape is broad. The top score belongs to Rooms To Go at 0.68, followed closely by Extended Stay America at 0.67 and Maintenance & Repair Services at 0.67. Rooms To Go: Kids (0.66) and Waze (0.65) round out the top five. The scores compress quickly — by position 10, Cycle Gear sits at 0.63 — meaning no neighbor stands meaningfully apart from the pack.
Across the top 10, the subcategory mix is strikingly cross-kind: Furniture Stores (two entries), Mid-range Hotels, Maintenance and Repair Services, Technology, Sporting Goods and Outdoor Gear, Dealerships, Airlines, and Motorcycles. Only Google Fiber at 0.61 shares Cox's own Telecommunications subcategory, and it falls outside the top 10 proper. The absence of other telecom neighbors in the top 10 — save Google Fiber just beyond it — suggests Cox's audience shape is defined less by what the entity is than by a broad consumer profile that cuts across home, vehicle, and travel categories.
This is an audience whose shape is recognizable to a wide swath of everyday consumer brands rather than to any single industry cluster.