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FAGE

FAGE's nearest audiences are dominated by news media and political figures — not other food brands. Across the top 10 neighbors, the subcategory mix runs heavily toward News Publishers and Journalists, with no other Food brand appearing in the set.

The shape is flat: scores range from Newsweek at 0.87 down to Anderson Cooper at 0.85, a span of just two hundredths. Similarity here measures how closely two entities' audiences resemble each other in composition — a high score means the audiences look alike, not that the entities are related. The top neighbor, Newsweek (0.87), is a magazine; the second, Rachel Zoe (0.87), is a Lifestyle influencer; the third, Clinton Foundation (0.87), is a Non-Profit. Rounding out the top five are Digg (0.86), a website, and Cheddar (0.86), a TV channel. Further down, HuffPost (0.86), Reuters (0.85), HuffPost Live (0.85), 60 Minutes (0.85), and Anderson Cooper (0.85) complete the set — all news or media properties except Rachel Zoe.

Tallying the subcategories: six of the ten neighbors are Marketing Channels (spanning Magazines, Websites, TV Channels, TV Shows, and News Publishers), two are Celebrities and Influencers (one Lifestyle, one Journalist), one is an Organization (Non-Profit), and none share FAGE's own Food subcategory. The cluster is defined by news-adjacent, media-literate audiences rather than food or wellness communities.

This pattern suggests FAGE's audience is shaped less by food interest than by a broader media consumption profile oriented toward current events and general-interest publishing.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

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