The top 10 neighbors for First Coast News span sports teams, grocery chains, automotive services, and a regional magazine — with no other news publisher appearing in the set. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.80 means the audiences look nearly identical in shape, regardless of what the entities actually are.

The Jacksonville Jaguars lead at 0.80, the strongest pull in the set, with Jameis Winston close behind at 0.74. Two grocery chains — Publix at 0.74 and Harris Teeter at 0.67 — anchor a consumer-goods strand that runs alongside the sports cluster. Firehouse Subs (0.68) and Southern Living (0.68) extend the regional Southeast character of the set. Further down, Hendrick Service Center (0.66), Go Store It (0.66), and Duke Energy (0.66) introduce automotive services, moving and storage, and a utility — categories with no obvious thematic link to local news but whose audiences apparently mirror it closely. The Tampa Bay Buccaneers round out the top 10 at 0.62, adding a second sports team to the set.

The broad shape and the cross-kind composition together suggest an audience defined less by news consumption habits than by a specific regional footprint — Southeast consumers whose attention is distributed across local sports, everyday retail, and service brands.