First Coast News, a local news publisher, sits at the top of the Jacksonville Jaguars' similarity graph at 0.80 — the kind of cross-kind lead that signals a geographically anchored audience rather than a purely sport-defined one. The second-strongest neighbor, Cam Newton (0.80), is an athlete, and together these two form the two-peak structure: one peak in local/regional media, one in football-adjacent athletes and teams.

The athlete cluster is the denser of the two. Cam Newton (0.80), Jameis Winston (0.79), and Leonard Fournette (0.73) are all subcategorized as Athletes, and they're joined by the Carolina Panthers (0.79) and Charlotte Hornets (0.78) as fellow Sports Teams — a Carolinas-and-Southeast footprint that runs through much of the top 10. Clemson Football (0.75) reinforces the college-football overlap within that same regional corridor. The local-media peak is represented solely by First Coast News; no other News Publisher appears in the top 10.

Rounding out the set are Rivals (0.76), a sports recruiting website, and Duke Energy (0.74), a utility brand — the latter being the clearest cross-category outlier, suggesting a slice of the audience that is defined less by sport fandom than by regional residency. Firehouse Subs (0.73), a Jacksonville-founded restaurant brand, adds a second non-sports data point that reinforces the local-geography signal.

Taken together, the top 10 describe an audience shaped as much by Southeast regional identity as by NFL fandom specifically.