Cam Newton sits at 0.97 — the strongest pull in Carolina Panthers' top 10 by a wide margin — and the rest of the neighbor set fans out broadly across sports teams, athletes, regional TV, and Southeastern brands without any single cluster dominating.

The shape is genuinely broad. After Newton, the next four neighbors are all Sports Teams: Carolina Basketball at 0.93, Clemson Football at 0.91, the Charlotte Hornets at 0.89, and Duke Men's Basketball at 0.85. That run of college and pro teams reflects a Carolina-region sports audience rather than a purely NFL-shaped one. Former Panther Greg Olsen (0.84) and the ACC Network (0.83) extend the same regional sports thread. Then the set opens up: Zaxby's (0.82) and Freddie Freeman (0.82) — a restaurant chain and a baseball player — sit alongside Zion Williamson (0.81), pointing to an audience that tracks Southeast sports broadly, not just professional football. One neighbor stands outside the sports-and-food pattern entirely: Steven Furtick, a Spiritual Leader at 0.80, is the lone non-athlete, non-team, non-media entry in the top 10, and his presence signals a faith-oriented layer within this audience.

The overall picture is a regionally anchored Southeast sports audience — college and pro, football and basketball — with enough breadth that a restaurant chain and a megachurch pastor both find a home near the top of the similarity graph.