Fine Wine and Good Spirits draws audiences that look nothing like a specialty wine retailer's — the top 10 neighbors span regional grocers, community banks, a gas station chain, a hearing aid brand, and a TV show, with no other alcoholic beverage retailer appearing in the set.

The shape is broad: scores run from 0.90 down to 0.82 across ten neighbors, with no single dominant pull. Tops Friendly Markets leads at 0.90, followed by three more General Grocery Stores — Price Chopper (0.84), Weis Markets (0.83), and SHOP 'n SAVE Supermarkets (0.83) — forming the clearest cluster. But the grocery pattern doesn't hold the whole set. Two Banks break in: First National Bank (FNB) at 0.85 and NBT Bank at 0.85. Beltone (0.83) and Kwik Fill (0.83), a Health and Medical Services provider and a Gas Station respectively, sit at nearly the same level. Weis Pharmacy (0.83) adds a Pharmacies and Drugstores entry, and Trailer Park Boys (0.80) — a TV Show — rounds out the ten. The subcategory mix is genuinely heterogeneous: General Grocery Stores (4), Banks (2), Health and Medical Services (1), Gas Stations (1), Pharmacies and Drugstores (1), TV Shows (1). What unites them is not category but geography and audience composition — these are all regionally concentrated, everyday-errand brands serving similar communities in the Northeast and Mid-Atlantic.

The breadth of this neighbor set signals an audience defined less by what they're buying than by where and how they live.