Par Mar Stores, a gas station chain, sits at the top of SHOP 'n SAVE Supermarkets' similarity graph at 0.85 — and it isn't another grocery store. That cross-kind pairing defines the two-peak structure here: one peak anchored in convenience and fuel, the other in food and beverage retail.

The first peak runs through Par Mar Stores (0.85) and Fine Wine and Good Spirits (0.83), with Kwik Fill (0.78) reinforcing the gas station cluster. These three span Gas Stations and Alcoholic Beverages subcategories — neither is a direct grocery peer. The second peak is where same-kind neighbors appear: Tops Friendly Markets (0.78) and Pizza Pro (0.78) sit just below the top two, with Bob's Big Boy (0.77) and Dollywood (0.75) rounding out the upper tier. Across the full top 10, the subcategory mix spans Gas Stations, Alcoholic Beverages, QSR, General Grocery Stores, Casual Dining, Destinations, Banks, and Pharmacies — only Tops Friendly Markets shares SHOP 'n SAVE's own General Grocery Stores subcategory.

The breadth of that mix — fuel stops, a state liquor retailer, a theme park destination, regional banks, and a pharmacy — points to an audience defined less by grocery shopping behavior specifically and more by a regional, everyday-errand profile that cuts across multiple retail and service categories.