Playground →
First Horizon Bank's top 10 nearest neighbors span five distinct subcategories — banks, fitness brands, journalists, alcohol brands, and home improvement retail — with no single type dominating the set.
The shape is flat: scores run from Pinnacle Financial Partners at 0.71 down to Jeff Goodman at 0.67, a narrow 0.04-point band across all ten. Four of the ten neighbors are fellow banks — Pinnacle Financial Partners (0.71), Hancock and Whitney Bank (0.70), UMB Bank (0.69), and Regions Bank at the edge of the top 10 — meaning the audience does carry a recognizable banking shape, but it is not the whole story. Alongside those four sit Nike Golf (0.69), a fitness brand; Pat Forde (0.69) and Jeff Goodman (0.67), both sports journalists; Four Roses Bourbon (0.69), an alcohol brand; Sherwin-Williams (0.69), a home improvement retailer; and Sporting News (0.68), a news publisher. The cross-kind presence of golf, bourbon, and sports media alongside regional banks points to an audience that overlaps meaningfully with Southern and Midwestern sports-and-lifestyle content consumers — not just financial services followers.
The flat distribution, with no single neighbor pulling away from the pack, suggests this audience is defined less by a single strong affinity than by a consistent regional and lifestyle profile that cuts across multiple content categories.
